Posts Tagged ‘Apple’

Recently, one of the patented technology of Apple have been made public. The nature of the patent have hinted that, soon Apple would be coming with new marketing model in mobile devices. According to the report, the technology will prevent user from skipping advertisement and force user to verify that they have indeed watched the advertisement. Further, the technology will also prevent user from using the device until verified.

Such technology have a potential of changing the total business plan of Apple. Apple has been known for its quality products and expensive gadgets. If Apple moves into the forced advertisement model than they would have to cut the cost of the devices and  even make them free. Furthermore, their anticipated tablet would also work in the similar manner.

Mobile devices can bring different dimension to marketing, one of the recent reports have identified that the future of the mobile marketing would to leverage the power of location based advertisement. This will allow marketers to exactly target the correct people to present their advertisement.

Beyond the ambiguity surrounding the patent application, it’s come out recently that Apple did indeed talk to AdMob about a possible acquisition before it was snapped up by Google.  Sources close to the company have revealed that it wasn’t only AdMob that Apple had its sights set on, but that it’s “talking to everyone” in mobile advertising about potential deals.

Source : WSJ

So what happened with AdMob?

Apple met with AdMob about a month ago, according to a source briefed on the situation. We first noted these talks last week, when we covered Google’s announcement that it had purchased AdMob. Bloombergran a similar story over the weekend, noting that “Apple contacted AdMob a few weeks before Google made its bid.”

Source : businessinsider

Apple has a great advantage in advertising model with its strong connection with the consumer and its reach to mass media with its Apple TV. Apple would in many ways profit from them, but would people tolerate such action. May be or may be not. But its going to be interesting to see what mobile marketing has for consumer.