Such technology have a potential of changing the total business plan of Apple. Apple has been known for its quality products and expensive gadgets. If Apple moves into the forced advertisement model than they would have to cut the cost of the devices and  even make them free. Furthermore, their anticipated tablet would also work in the similar manner.

Mobile devices can bring different dimension to marketing, one of the recent reports have identified that the future of the mobile marketing would to leverage the power of location based advertisement. This will allow marketers to exactly target the correct people to present their advertisement.

Beyond the ambiguity surrounding the patent application, it’s come out recently that Apple did indeed talk to AdMob about a possible acquisition before it was snapped up by Google.  Sources close to the company have revealed that it wasn’t only AdMob that Apple had its sights set on, but that it’s “talking to everyone” in mobile advertising about potential deals.

Source : WSJ

So what happened with AdMob?

Apple met with AdMob about a month ago, according to a source briefed on the situation. We first noted these talks last week, when we covered Google’s announcement that it had purchased AdMob. Bloombergran a similar story over the weekend, noting that “Apple contacted AdMob a few weeks before Google made its bid.”

Source : businessinsider

Apple has a great advantage in advertising model with its strong connection with the consumer and its reach to mass media with its Apple TV. Apple would in many ways profit from them, but would people tolerate such action. May be or may be not. But its going to be interesting to see what mobile marketing has for consumer.

According to the study, more than 18% of mobile consumers have searched the Internet for local information (via mobile) and more than 15% have logged on to a social network such as Facebook or MySpace.

Nearly half of mobile consumers are sending 10 or more text messages weekly

21% are accessing the internet 10 or more times weekly

20% are sending/receiving 10 or more emails weekly

Consumers are increasingly logging on to the mobile Internet to find local information – restaurant locations, local businesses, movie tickets/times.

Just over 10% are searching for non-local information – product information, service information or even product reviews.

Mobile consumers are also buying (4%) and using coupons (3%) from mobile phones or purchasing/watching television/video content via mobile.

source : BizReport

Mobile has become a massive medium to market your product. Though the eco-system of mobile is still raw, companies like Google, Microsoft and other companies have been working hard to bring technology and system to create a user experience.

If you look around in news and every other technology platforms, you will find that technology related to mobile devices are always in hype. iphone, Droid, Android, Plam Pre, Black berry and so on, this really shows the new era of marketing which needs to be understood and leveraged by people. Above and all the other findings have been hinting that mobile industry is the next big thing and there is no doubt about it.