The paradigm shift of mobile use is no new news in communication technology. Since the start of SMS, text has become popular for sharing information and updating statuses to your friends. Further, Twitter and Facebook have revolutionized the way mobile phones are being used. Recent research from bizreport shows a great findings which could encourage mobile marketers.
According to the study, more than 18% of mobile consumers have searched the Internet for local information (via mobile) and more than 15% have logged on to a social network such as Facebook or MySpace.
Nearly half of mobile consumers are sending 10 or more text messages weekly
21% are accessing the internet 10 or more times weekly
20% are sending/receiving 10 or more emails weekly
Consumers are increasingly logging on to the mobile Internet to find local information – restaurant locations, local businesses, movie tickets/times.
Just over 10% are searching for non-local information – product information, service information or even product reviews.
Mobile consumers are also buying (4%) and using coupons (3%) from mobile phones or purchasing/watching television/video content via mobile.
source : BizReport
Mobile has become a massive medium to market your product. Though the eco-system of mobile is still raw, companies like Google, Microsoft and other companies have been working hard to bring technology and system to create a user experience.
If you look around in news and every other technology platforms, you will find that technology related to mobile devices are always in hype. iphone, Droid, Android, Plam Pre, Black berry and so on, this really shows the new era of marketing which needs to be understood and leveraged by people. Above and all the other findings have been hinting that mobile industry is the next big thing and there is no doubt about it.